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THE WORKS

OUR APPROACH

Working with the media buying agency, we designed and developed the full range of assets for a blanket coverage of major traffic ingress flows into the CBD area of Singapore, including MRT stations (Raffles Place and Tanjong Pagar), the Citylink Mall, Ocean Financial Centre, Keppel Road flyover billboard. This also included digital as well as print ads in Straits Times, Business Times and TODAY, to accompany the buyout.

BRIEF

Schroders, a globally renowned asset management company, was planning to launch its "Branding and Income Solutions" campaign in Singapore. 

OBJECTIVE

The campaign needed to ensure necessary visibility to potential clients and position the fund manager as a market leader/go-to platform for management of assets.

CHALLENGE

The brand strategy of coverage at this level is typically an expensive exercise to carry out, albeit a critical one especially if there is a need to stand out.

43 Keppel Road

SYL+JAS client - Schroders - financial institution, MRT station advertising posters, Branding, Brand Tagline, Brand Identity, Brand Tone of Voice, Brand Style Guide, Design, Copywriting, Brand Collateral, Marketing Collateral

Raffles Place MRT

SYL+JAS client - Schroders - financial institution, Raffles Place MRT station advertising, Branding, Brand Tagline, Brand Identity, Brand Tone of Voice, Brand Style Guide, Design, Copywriting, Brand Collateral, Marketing Collateral
SYL+JAS client - Schroders - financial institution, MRT station advertising - wall posters, Branding, Brand Tagline, Brand Identity, Brand Tone of Voice, Brand Style Guide, Design, Copywriting, Brand Collateral, Marketing Collateral
SYL+JAS client - Schroders - financial institution, MRT station advertising - wall sticker, Branding, Brand Tagline, Brand Identity, Brand Tone of Voice, Brand Style Guide, Design, Copywriting, Brand Collateral, Marketing Collateral
SYL+JAS client - Schroders - financial institution, MRT station advertising - plasma TV ad, Branding, Brand Tagline, Brand Identity, Brand Tone of Voice, Brand Style Guide, Design, Copywriting, Brand Collateral, Marketing Collateral
SYL+JAS client - Schroders, Ocean Financial Centre wall sticker, Branding, Brand Tagline, Brand Identity, Brand Tone of Voice, Brand Style Guide, Design, Copywriting, Brand Collateral, Marketing Collateral

Ocean Financial Centre

SYL+JAS client - Schroders, Ocean Financial Centre wall sticker extension, Branding, Brand Tagline, Brand Identity, Brand Tone of Voice, Brand Style Guide, Design, Copywriting, Brand Collateral, Marketing Collateral
SYL+JAS client - Schroders, Ocean Financial Centre wall sticker, Branding, Brand Tagline, Brand Identity, Brand Tone of Voice, Brand Style Guide, Design, Copywriting, Brand Collateral, Marketing Collateral
SYL+JAS client - Schroders, Tanjong Pagar MRT ads, Branding, Brand Tagline, Brand Identity, Brand Tone of Voice, Brand Style Guide, Design, Copywriting, Brand Collateral

Tanjong Pagar MRT

SYL+JAS client - Schroders, Tanjong Pagar MRT ads, Branding, Brand Tagline, Brand Identity, Brand Tone of Voice, Brand Style Guide, Design, Copywriting, Brand Collateral
SYL+JAS client - Schroders, Tanjong Pagar MRT Train Door sticker ads, Branding, Brand Tagline, Brand Identity, Brand Tone of Voice, Brand Style Guide, Design, Copywriting, Brand Collateral
SYL+JAS client - Schroders, Tanjong Pagar ads, Branding, Brand Tagline, Brand Identity, Brand Tone of Voice, Brand Style Guide, Design, Copywriting, Brand Collateral

DELIVERING AS PROMISED

The brand presence campaign was akin to a triumphus, or a triumphant entry of a Roman general into the city riding a chariot drawn by four horses, as the blanket buyout media strategy enveloped the city centre and its main transport veins with the Schroders identity.

SYL+JAS client - Schroders - financial institution, giant poster, advertising, Branding, Brand Tagline, Brand Identity, Brand Tone of Voice, Brand Style Guide, Design, Copywriting, Brand Collateral, Marketing Collateral
SYL+JAS client - Schroders - financial institution, Branding, Brand Tagline, Brand Identity, Brand Tone of Voice, Brand Style Guide, Design, Copywriting, Brand Collateral, Marketing Collateral

CLIENT

SCHRODERS

PROJECT

Branding / Market Presence

INDUSTRY

B2C

Financials

SERVICES

Creative Execution

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SYL+JAS client - Schroders - financial institution, advertising, Branding, Brand Tagline, Brand Identity, Brand Tone of Voice, Brand Style Guide, Design, Copywriting, Brand Collateral, Marketing Collateral
SYL+JAS client - Schroders - financial institution, advertising, Branding, Brand Tagline, Brand Identity, Brand Tone of Voice, Brand Style Guide, Design, Copywriting, Brand Collateral, Marketing Collateral
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